Gated content is premium website content that sits behind some type of barrier. This seems counterintuitive to the Gospel message. We are to share the Good News with the world. Yet in some cases gated content can help your church grow. The key is knowing when to use this practice. In this article I will dig into this technique in greater detail.
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The stories in comic books have evolved over the past few decades. They started as short books for young kids. Now they are the most popular movie franchises. This art form has grown and gained new levels of respect. See what helped it gain popularity and what makes it unique. Also, discover what church communications can learn from it.
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As with previous Star Wars movies, I found digital ministry lessons in The Last Jedi. Please know that this is a spoiler-free analysis of the movie. I reveal nothing about the Last Jedi's plot. I want to relate a secular movie to your church communications. So enjoy the parallels and get ready to be inspired.
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Part of understanding an industry is learning its culture. A direct reflection of that culture is its language. The computer industry and its language has changed dramatically since the mid-1990's. Correctly using words gives you credibility and remove distractions. Words on your website or social media platforms are even more important. As we move into a new year, change how messaging and catch up with the times.
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2017 has been an interesting year with many changes. With those changes come lessons your church can learn from. This is a collection of the most important several topics. I covered some in previous articles. But I wanted to highlight them due to their recent real-world impacts. These stories have affected the audiences you serve. Be aware and let them know you are trying to be proactive.
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The design decisions you make can have life-altering repercussions. We like to think that our actions are always good and will bring someone closer to God. Yet our digital worlds are very connected. Not everyone is ready to broadcast they are a Christian. How you design your campaigns and features impacts your users. This article explores are few digital privacy pitfalls, and how to avoid them.
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Working on a church communications team can be both exciting and intimidating. You cannot wait to have an impact. You are now the digital voice of your church. Getting off to a good start is important. But where does that journey begin? Where will that path take you? Start with understanding your website. This article is based on recent success in my professional career.
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Not having a plan for integrating new team members is a recipe for losing money. The longer it takes someone to start doing their job, the less impact they have. Unfortunately, many groups do not plan for this until the task is upon them. This sends a message that your people's time and efforts do not matter. Keep reading for some common new hire pitfalls you should avoid.
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You cannot build a house without tools. And good tools make it go even faster. The same is true of building a successful digital ministry. The right combination of hardware and software will accelerate productivity. This article explores eight things your church communications team needs.
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New customer insights do not help your digital ministries unless you do something. Your church staff gave up valuable time to make these interviews a success. They will want to see the results. Explore how to apply customer interview results and help your church communications.
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Internal interviews are a great way to discover existing corporate knowledge. You get first-hand accounts of customer feedback from church staff and volunteers. Yet it may not be clear how to analyze the notes you took during those interviews. This article explores how I analyzed results of interviews I recently conducted.
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Internal interviews help whether you are starting out, or are a seasoned professional. They help you better understand the corporate knowledge that exists in your church. Plus it further cements you as a digital advocate that cares about your church's problems. Your church's staff has plenty of information to share. Rediscover your audience by following the steps below.
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