I will go ahead and say it. Homepage redesigns are the worst. They are the central focus point for any church. All ministries want representation. Every event demands attention. Each of your personas has the possibility of landing here. How you do you do the impossible task of designing for everyone? My suggestion is to proceed with patience and planning. Here are my tips on the dreaded homepage update.
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Digital signage is the use of screens instead of traditional signs. If you visited a fast food restaurant recently, you likely saw this in action. Yet this advancement in technology is not out of your reach. Large-screen television prices are falling every year. Plus content delivery tools make managing several screens fast and easy. In this article, I will explain several advantages of digital signs and how your church can use them.
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The benefit of digital ministry is that you can track every click. Remember that those numbers are people. This article explores practices you need to avoid. Shaming and bullying should not be in your digital toolbox. Pushing up numbers can be at the expense of a good experience. The easiest way to see them are real-world examples.
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Net Promoter Score (NPS) is a popular method of gauging success. Many companies use it to determine how good their company and products are. It is based on one very important question we need to answer. Would you recommend this to a friend or colleague? In this article, I delve into this statistic, as well as why it may or may not be right for your church.
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The impending General Data Protection Regulation (GDPR) has many organizations worried. Your church does not have to be one of them. This article addresses several steps you can take to follow these new laws. The good news is that these changes all positively impact your users’ experiences.
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An international ministry needs to follow international regulations. This includes the General Data Protection Regulation (GDPR). Starting on 25 May 2018, European countries are clamping down on privacy issues. Here is a brief overview of what these new regulations are. Also, I mention a few ways this will impact your church.
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One of the most important tools a church has on its website are landing pages. Social media shares and paid advertisements often drive traffic to a landing page. Those landing pages inform and persuade users to take action. Here is an updated article on this most important of page types.
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Like a good sermon, the message of your website must relate to your audience. They need to know why your church is right for them. Do this with a mix of benefits and features. Unfortunately we often confuse them and use them in the wrong context. In this article I review what benefits and features are. Then I give an example of how to use them on your church’s website.
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A key advantage websites have over traditional media is the ability to track every click. Servers log every action to be later scrutinized. Yet how we interpret that data is important. It is very easy to assume we know what our users were doing. In this article I show why it is important to find out why visitors are making these decisions.
Continue reading “Why Website Analytics Tell Half the Story”
Gated content is premium website content that sits behind some type of barrier. This seems counterintuitive to the Gospel message. We are to share the Good News with the world. Yet in some cases gated content can help your church grow. The key is knowing when to use this practice. In this article I will dig into this technique in greater detail.
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The stories in comic books have evolved over the past few decades. They started as short books for young kids. Now they are the most popular movie franchises. This art form has grown and gained new levels of respect. See what helped it gain popularity and what makes it unique. Also, discover what church communications can learn from it.
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As with previous Star Wars movies, I found digital ministry lessons in The Last Jedi. Please know that this is a spoiler-free analysis of the movie. I reveal nothing about the Last Jedi’s plot. I want to relate a secular movie to your church communications. So enjoy the parallels and get ready to be inspired.
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