CWS Podcast - Ep. 11: Determining ROI (Part 2): An Unexpected Analytics Vocabulary Lesson

cws_podcastI this episode I originally wanted to delve into how you can more easily measure returns. The primary means of website tracking and measuring is an analytics package installed on your website. However I realized that I first needed to step back and give a short analytics vocabulary lesson to provide an overview of terms, jargon, and lingo. I apologize if you already know these terms, but I bear with me as not everyone is at the same level of familiarity with the web and its many technologies and niches.

The vocabulary covered in this episode includes:

Search Engine Terms

  • Analytics
  • Keywords
  • Search Ads

Analytics Terms

  • Segment
  • Use Case
  • Click Path
  • Call to Action
  • Conversion
  • Bounce

Action Item: Since I had two action items last week, I'll drop an easy one on you. Know your vocabulary and terms. Your job will be much easier if you, your web team, your pastor, your committee members, and any companies you work with; are all on the same page when it comes to a common language.


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.