I this episode I originally wanted to delve into how you can more easily measure returns. The primary means of website tracking and measuring is an analytics package installed on your website. However I realized that I first needed to step back and give a short analytics vocabulary lesson to provide an overview of terms, jargon, and lingo. I apologize if you already know these terms, but I bear with me as not everyone is at the same level of familiarity with the web and its many technologies and niches.
The vocabulary covered in this episode includes:
Search Engine Terms
- Search Ads
- Use Case
- Click Path
- Call to Action
Action Item: Since I had two action items last week, I'll drop an easy one on you. Know your vocabulary and terms. Your job will be much easier if you, your web team, your pastor, your committee members, and any companies you work with; are all on the same page when it comes to a common language.