In this episode I will outline some basic guidelines for writing content on your church website. The first thing you need to understand is that you read a brochure, book, newspaper, or almost any other sort of printed medium. However we scan websites. Instead of hanging on every word you write, users are often searching for information or trying to accomplish a specific task. This episode examines why when writing for the web, you need to keep things short, use good document structures, and utilize lists to help focus users' efforts.
Topics covered include:
- Keep It Short
- Use Headings and Sub-headings
- Utilize Bulleted and Numbered Lists
Action Item: Unfortunately, most people do not have a lot of time to read your church website content. Our days are crammed with more and more things to do, and most likely reading a daily devotional struggles to make the list. So when writing for the web, avoid giving your readers a wall of impenetrable text. Instead, use the points I outlined to provide a scannable and easily consumable document.
Note: This episode is based on my article "Writing for your Church Website"