I found it fitting to base this episode on the first article I wrote, "Your Website Is A Conversation". This article introduces the idea that when someone visits your church, they hopefully have a conversation. Also, when someone visits your website, they are engaging in a conversation very similar to those physical visits to a church.
The topics covered in this episode are:
- How do these conversations start?
- What do they consist of?
- What methods of communication are involved?
- How can you gauge reactions to the conversation?
Action Item: Explore the many ways a visit to a church is similar to your website, and most importantly, match them. For instance, if you have a very traditional church, but contemporary look on your website; you may confuse your visitors, or worse, lose their confidence. Match your church's priorities and branding to your website and it will be a conversation worth remembering!