In this episode, I will compare and contrast content specific differences you should consider when migrating content from the print world to the digital. The first action many churches take when creating a new website is to examine all of their printed material and simply migrate it to this new electronic format. Please do not make this mistake, as your church website should not be an electronic brochure you can hand people. First, there are many limitations brochures have that websites do not. The way we interact and consume content on the web is far different than a brochure.
Next I will dig in to three key content areas for brochures vs websites:
- Space Considerations
- Lack of Permanence
- Readability Differences
Action Item: Take whatever material you have for printed brochures, but only use it as a foundation. You need to modify it accordingly so that it works better for your church website. Make better use of space, update your site over time, and ensure it is easily read. If you copied and pasted brochure content in the past, revisit it and update your site to modernize your church's brand and image. As a final note of inspiration, consider 2 Corinthians 5:17: "Therefore, if anyone is in Christ, he is a new creation; the old has gone, the new has come!".
Note: This episode is heavily based on my article "Church Brochures Vs. Church Websites"