When discerning the future of your church, many people would suggest asking yourself "What Would Jesus Do?" When designing your webs site, you need to consider it from your user’s perspective. One question they are undoubtedly asking is not WWJD, but WIFM?, or "What’s In It For Me?" Constantly asking this question when reviewing new features of your website ads you in communicating the real value that your church and a Christ-centered life can provide them.
Topics included in this episode include:
- The importance of asking WIFM?
- Content Example
- Revised Content Example
- Explanation of Revision
Action Item: Make it a point to review each page and section content strategy document and after reading the text; ask that key question of WIFM? Then sit down with your team, pray for guidance, and move forward with some updates. Remember your lessons on writing for the web and break up content into headings and bullet lists to make those points easier to find. Make the updates and track your analytics to see the ROI for your effort... an effort that that further describes the benefits of a life lived in relationship with Christ through your church.
Note: This episode is heavily based on my article, Always ask WIFM?.