In this episode, I explore the design concept that sometimes, "less is more". That maybe your next church website redesign includes taking something away from a page rather than adding another feature or callout. Unfortunately, this is easier said than done. We are often afraid that if we take a link away, we are removing a path to content. Unless you are arbitrarily cut off branches of your primary navigation, you should be fine. Perhaps when you remove that extra clutter of the ad asking members to join your choir, the button taking the visitor to the membership form becomes more obvious and enticing.
- Removing colors to highlight what is left
- Removing distractions from primary content
- Allowing secondary actions, but with less visual priority
Action Item: Review your site, examining page templates and primary objectives for each page, and see if you can find any distractions. Ask if those call outs, banners, ads, and other distractions really add any value to the page. If you use a clean grid layout with a little extra space, it may give your page elements the room they need to breathe. Plus, all of this will allow your site’s visitors to focus on the matter at hand: starting, or growing their faith in our savior, Jesus Christ.
Note: This episode is based on my article: "Don’t Be Afraid To Take Something Away"