This second full podcast episode is based on my second article, "Yes You Are Selling Something". It introduces the idea that churches are both a service and sales organization. We offer many great services to our community; which is a demonstration of the item we "sell". That item is eternal life through faith in our savior Jesus Christ.
The points I discuss in this episode are not gimmicks or tricks; just ways to guide someone to a decision.
- Use plain language
- Compelling Arguments
- Authentic Testimonials
Action Item: Explore how to apply common business web marketing techniques to your church website. Seek out best practices from other churches and non-profit groups. Lastly, prayerfully begin applying them to your website. Do not do anything out of trickery, but lead them to carefully consider the most important decision of their lives!