CWS Podcast – Ep. 3: Sales and Marketing

cws-podcast-logoThis second full podcast episode is based on my second article, "Yes You Are Selling Something". It introduces the idea that churches are both a service and sales organization. We offer many great services to our community; which is a demonstration of the item we "sell". That item is eternal life through faith in our savior Jesus Christ.

The points I discuss in this episode are not gimmicks or tricks; just ways to guide someone to a decision.

  • Use plain language
  • Compelling Arguments
  • Authentic Testimonials

Action Item: Explore how to apply common business web marketing techniques to your church website. Seek out best practices from other churches and non-profit groups. Lastly, prayerfully begin applying them to your website. Do not do anything out of trickery, but lead them to carefully consider the most important decision of their lives!

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Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.