What if your pastor’s sermon had no major points, no reference to scripture, and no relevance to your daily lives? What if they wore a distracting outfit, talked too quietly, and stuttered? I doubt that pastor’s preaching career would last very long. So why would it be OK for your website to do the same thing? Create good looking, recently updated, easily understood, relevant websites and you will inspire confidence in your visitors. Please note that most of these are huge topics, each warranting a entire series of discussions. However, this is a primer that I hope will get your wheels turning on what directions your church web team can move toward.
Examine your site to see how you are inspiring confidence in your users. Ask members, friends, and family if they would attend your church based solely from the website. If the answer is anything other than an emphatic “yes”, then you have some praying and some serious work ahead of you. See where you can add better design, enhanced usability, good content, and confidentiality assurance on your church’s website.
- My article “Inspire Confidence on your Website“.