This is a shorter but still very important podcast episode that talks about success and failure. Basically, if you are not defining webiste victory, you will never know if you achieved it. As I mentioned in last week's episode, your church website should evolve via small projects. Each project is part of a strategic roadmap to get you to a new level of success. But each project needs clear goals and definition of what is considered a “win”. If not, you will not know if you succeeded, and more importantly, when you failed.
- What is "winning"
- Why to select objective measures
- What are those subjective measures
- The importance of defining success and failure
Define what you consider a victory for your next church website project. At the conclusion of the project, see where you landed. Is it cause for celebration, or time to find your sackcloth? Even if your project is deemed a failure, you will know it and can make adjustments for future endeavors. Either tweak what you accomplished in this last round of updates, or turn the scenario completely on its ear and try a brand new approach. Either way, track your analytics to see how your changes are affecting your visitors online behavior, as well as seeing how church attendance, giving, volunteering, and new membership are influenced.