Christianity is unique in many ways, but one that was controversial for early Jewish believers was the inclusion of the Gentiles, or non-Jews. Faith in Christ was not be restricted to any group, race, or nation. So how do you market your church website to a particular demographic if you want to welcome everyone? Instead of narrowing your market, constrict content to answer the most frequently asked questions of potential members.
- Realize that common questions often span demographics
- Ask your church team for input and help
- Prioritize your list of top questions
- Be bold, focus your content, and put answers front and center on your site
First I would recommend listening to Stephanie Hay’s interview on the User Interface Engineering podcast (a link is in the show notes). It was the inspiration for this article and episode; and it has many more great points about creating good content. Second, talk with those people who have contact with potential members and collect their findings. Compile them, discuss with your elders and committees, and see how those question match up against your overall goals. Then, pray for guidance and wisdom as you proceed with your updates to your content.