CWS Podcast – Ep. 45: Constrict Content, not Your Audience

cws-podcast-logoChristianity is unique in many ways, but one that was controversial for early Jewish believers was the inclusion of the Gentiles, or non-Jews. Faith in Christ was not be restricted to any group, race, or nation. So how do you market your church website to a particular demographic if you want to welcome everyone? Instead of narrowing your market, constrict content to answer the most frequently asked questions of potential members.

Topics Covered

  • Realize that common questions often span demographics
  • Ask your church team for input and help
  • Prioritize your list of top questions
  • Be bold, focus your content, and put answers front and center on your site

Action Item

First I would recommend listening to Stephanie Hay’s interview on the User Interface Engineering podcast (a link is in the show notes). It was the inspiration for this article and episode; and it has many more great points about creating good content. Second, talk with those people who have contact with potential members and collect their findings. Compile them, discuss with your elders and committees, and see how those question match up against your overall goals. Then, pray for guidance and wisdom as you proceed with your updates to your content.

Referenced Items


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.