CWS Podcast – Ep. 5: Creating User-Centered Content

cws-podcast-logoWelcome to Episode 5, focusing on creating user-centered content. Simply put, this means writing from your visitor's perspective. It is not always easy to do; hence the need to post this podcast!

This is a refresh of ideas covered in my article "Write Content For Your Users, Not Yourself".

Topics covered are:

  • Using plain language and instead of church jargon
  • Creating content that welcomes non-believers
  • Avoid secondary topics that may drive away users
  • Encouragement to use more relevant photographs

Action Item: Always consider your visitors point of view. The easiest way of course is to ask them. Without any pressure, ask if you can get feedback from one of your un-churched friends. Or if you have any recent visitors or new members; ask them what drew them in. If it was an aspect not integrated with your website; well that should help you figure out a new future project for your web team!


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.