I hate to be the bearer of bad news, but if you are a pastor in your late 40′s, your opinion of a website aimed at an early 20′s audience really does not matter. Well now that the awkward part of this article is over, I will move on to what really counts; and that is if your church website is meeting the established business goals. In this article I will explore different ways the decision makers can provide good feedback and shape a great experience for your target audience.
- Soliciting feedback
- Providing feedback
- Considering the audience
Keeping your opinion out of the mix is indeed difficult. I hope these three tips can keep your head in that right frame of mind. But to fully understand your audience requires research and relationships. Research the demographic you are targeting and gain as much objective data about them. Secondly, establish relationships and understand their culture. Find them in their environment and engage them. Not only will you be gathering good subjective data, you just might be talking to your newest member!