CWS Podcast – Ep. 56: Emotion, your True Return on Investment

cws-podcast-logoI did not want to give the impression in my previous episodes on the subject of return on investment (ROI) were always about dollars and cents. Ultimately the return you will most thoroughly enjoy from your church’s website is emotion. This emotion hopefully will be positive and result in someone becoming interested in attending and even joining your church. Read on for examples of how to integrate emotion and your website in order to influence your ministries.

Topics Covered

  • Be Welcoming
  • Be Inspirational
  • Be Encouraging

Action Item

Brainstorm some emotionally charged content that can help support one of your high-level church goals. Create pages or secondary content that can be highlighted on your home page, ministry landing pages, and social media outlets. Ensure it is tied to a positive emotion and has a clear call to action associated with it. Then observe your traffic data to see what responses your new endeavor is creating.

Referenced Articles and Links


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.