Your congregation does not attend services because of your branding. An attractive and well thought out logo does not bring new members through the door. The teaching, culture, and community are far more important than the color of your building. Then why does improving a website tend to involve redesigning everything? Focus on regular content updates instead of aesthetic changes to create a better experience for your users.
Topics covered include
- Review your existing content strategy
- Conduct a content audit
- Redesign with new content already in place
Action Item: Step through at least the first two steps I listed in this article every time you review or update your church’s high-level goals. If they are changing, then the website content that is supporting them will be changing. Review and update your content as required, and if possible, review it at a more global level to ensure it is consistent and unified. Then of course, track changes in your site analytics to ensure the changes were the correct ones.
- The UIE podcast "Integrating Content Strategy into Your Design Process"
- Article "Redesign Content, Not Graphics"
- Article "Effectively Using Church Microsites"