More Than A Website: Internet Ministry

Various technologies can be used to share the message of the Gospel. What is your church using? Many will argue it is not as authentic as face-to-face conversations. However, the ability to reach a global audience with inexpensive tools cannot be ignored.


Internet ministry is using online tools and services to connect with people, spread the Gospel message, and create meaningful relationships. I will start out by debunking the myth that you cannot create a relationship via online tools. If this were true, how is it that people are meeting through online dating sites and creating relationships that sometimes end in marriage? On the flip side, how many marriages have been ruined because a spouse meets someone else through a chat room? These relationships are powerful, and you can use these technologies to create real relationships with Internet ministry.

For now I will skip over the strategy of having an online ministry and first explain some tactical solutions that you can try. Your church may not be ready to invest in a full-time online ministry, but one or more of these can be integrated into your traditional church experience.

Social Media Outreach

Two way conversations can occur in both public and private via social media. The key to initiating this is not by making statements, but by asking questions. An easy one have a pastor or church elder ask if there is anything they can pray for; soliciting responses either privately or publicly. Additionally, post all of your outreach events on social media outlets and your website. Then you can encourage your congregation to publicly share those events with all their friends, or (more importantly) send a link to a friend in private. There you are initiating personal conversations and inviting people to hear the Gospel message. It does not beat a face-to-face interaction, but it might be the only way to reach out to a loved one across the country.

One Way Broadcasting

Many churches are broadcasting their sermons online. Others take it another step and also broadcast worship as well. This second step is often more difficult depending upon the songs you use during worship. If it is a contemporary service with modern artists, licensing costs are an obstacle many cannot overcome. Still, it is a great way to “do church online”. I personally subscribe to several church sermon podcasts outside of my home church. I may not be tithing to those churches, but often they have inspired articles here; and I make sure to give them credit and a link.

Two Way Broadcasting

One way online ministries can often evolve into two way ministries as time and technology catches up. One example is LifeChurch.tv. They developed some amazing technologies that allow you to broadcast an entire service online and encourage people to interact. They can chat, or even indicate that they are responding to an altar call for the first time. Note that your services can be streamed live, or recorded for broadcast throughout the week. Another example is Brian Hardin‘s Daily Audio Bible podcast. He started out just recording himself reading the Bible over the course of a year. Eventually he added social elements on the website such as chat rooms, webcams, numerous social media opportunities, and even a prayer request phone line that airs along with the podcast.

Action Item

As you can see, there are a lot of ways to get involved in Internet ministry, and a lot of levels you can traverse; from the simple to the complex. Much of it depends on what time your staff has. A part time pastor in a newly planted church has different time constraints compared to a full time team at a megachurch. See what you can do, set a schedule, and get moving. If you never start, you can never build momentum.

Note: Thanks to the Social Media Church podcast and Internet Toolbox for Churches podcast for the inspiration through continuous teaching and evangelizing of this topic.

Photo courtesy of Lotus Head

Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.

4 thoughts on “More Than A Website: Internet Ministry”

  1. Interesting concept. I think you will see more and more good and helpful uses for the internet as it grows. You’re right – it doesn’t take the place for in person conversations, but it’s a great benefit to those who are shut-ins or just can’t get to church for some reason. They can still feel that they are a part of things.

    1. I regularly catch up on sermons at my church via podcasts when I serve in our Sunday school; so I know the one-way methods are very handy. However the two-way methods are still very new spaces; and I am curious to see how they develop over time.

  2. Hey Stephen, I absolutely agree that connections between people ARE possible online (and can and do grow into relationships that can draw people into the church). That these online connections are somewhat new and different in nature than what we’re used to doesn’t make them any less valid. Nice post and glad to hear I was able provide bit of inspiration (and thanks!). Keep up the good work here!

    1. I agree that if we can create a space for people to interact, despite the lack of face-to-face involvement; we can watch healthy spiritual relationships develop. I am seeing that the prayer request phone line on the Daily Audio Bible is an amazing place where people who just hear another person’s voice create connections, pray for one another, offer encouragement, and lift them up. Complete strangers are coming together in the identity of Christ and forming a bond that is 100% authentic. It’s amazing to watch!

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