The About Us page may seem unimportant to you and your church leadership. Everyone wants to focus on posting the latest news and events. Yet without an effective explanation of your church’s story, you may be losing out on new members. The message you broadcast in this section is essential to building trust. Here are several factors to consider when creating it.Continue reading “Creating an Effective About Us Page for your Church”
Digital signage is the use of screens instead of traditional signs. If you visited a fast food restaurant recently, you likely saw this in action. Yet this advancement in technology is not out of your reach. Large-screen television prices are falling every year. Plus content delivery tools make managing several screens fast and easy. In this article, I will explain several advantages of digital signs and how your church can use them.
Continue reading “Why Your Church Needs Digital Signage”
The design decisions you make can have life-altering repercussions. We like to think that our actions are always good and will bring someone closer to God. Yet our digital worlds are very connected. Not everyone is ready to broadcast they are a Christian. How you design your campaigns and features impacts your users. This article explores are few digital privacy pitfalls, and how to avoid them.
Continue reading “Helping Digital Ministries Avoid Privacy Disasters”
Website are not updated, and social media accounts sit dormant. What can you do to get that lagging ministry invested in their digital properties? Build half the property yourself. Then work with ministry leaders to develop the other half. Develop a schedule and ask your leadership to help create a strong sense of digital ownership.
Continue reading “Creating Sustainable Digital Ownership”
Many churches have traditions that have been passed down through the years. Some are a few years old, and others go back centuries. Yet most are still in our analog world. How can you move them to the digital space?
Continue reading “Taking Holiday Traditions from Analog to Digital”
Starting social media for your entire church may feel daunting. Making even a small change to a current social media strategy feels overwhelming. Use the concept of a lighthouse to ease those fears. A lighthouse is a partner for developing or enhancing your digital ministries. This article will further define lighthouses, as well as how to prepare for one.
Continue reading “How A Lighthouse can Help Your Ministries”
One of the latest church buzzwords is online services. Some churches are holding back. While it is a fantastic outreach tool, you may want to focus on your local community. Yet the need to reach the entire world with the Gospel is there. Plus, your local congregation can also benefit. Here is how.
Continue reading “Other Uses for Online Church Services”
Many technology enthusiasts in the church complain that it has taken us too long to get on the web. We are accused of being reluctant adopters. Digital ministries are often behind the curve. On the outside, our slow pace makes us appear averse to change. Yet the hesitation to move into the virtual world was not without merit. Here is my take on why we were slow, and how we can overcome it.
Continue reading “Why We Are Slow to Digital Ministry”
Many Christians are dismayed with the marketing onslaught of Black Friday and Cyber Monday. The commercialism of the Christmas season weighs heavily on most of us. Yet Giving Tuesday is a breath of fresh air. This idea is simple. In place of giving someone a gift, make a donation in their name. This article talks about how your church can participate in this new shopping day.
Continue reading “Your Church and Giving Tuesday”
How does your church website engage the youngest members of your church? It does not. It engages the parents of those members. So how do you reach them? With regular contact and reminders about the lesson that was started during Sunday School and how it should continue the rest of the week. Below are a few ways your church can incorporate Sunday school into everyday life.
Continue reading “CWS Podcast – Ep 80: Taking the Sunday out of Sunday School”
One problem most churches face is consistent content production. Regular updates tell users you are an active congregation, regardless of your size. It also gives search engines new pages to index. Plus, active pages rank higher in search results. But who has the time to create regular updates? You do. In this podcast I will tell you where you can easily repurpose content for multiple channels of communication.
Continue reading “CWS Podcast – Ep 79: Repurposing Your Content For Bigger Impacts”
Anniversaries matter. They serve as a reminder of milestones in our lives. From birthdays to wedding anniversaries, we celebrate stages in our life. Your church needs to celebrate faith journey milestones with your members. This is easier than it sounds, especially with digital tools and social media.
Continue reading “Using Digital Tools to Celebrate Anniversaries”